Tuesday, December 18, 2012

Impact Of Non-Verbal Communication

No matter how much one can try one can not not-communicate. Communication can be classified as Verbal and Non-Verbal. Verbal Communication is through words and speech; whereas; Non-Verbal communication does not involve speech or words, this is a wordless message received through the medium of gestures, signs, body movements, facial expressions, tone of voice, colour, time, space, style of writing, choice of words, clothing and hairstyle.

Researches in communication suggest that many more feelings and intentions are sent and received non-verbally than verbally. Mehrabian and Wienerfollowing suggested that only 7% of message is sent through words while remaining 93% is sent through non-verbal expressions (55% through facial expression, body language, gestures and 38% through tone of voice, inflection). Thus, the research suggest that non-verbal communication is more instinctive, powerful, requires deep thinking, conscious efforts and is more genuine. Education Psychologist Marilyn Maple says, "When you can consciously "read", what others are saying unconsciously, you can deal with issues at work and at home before they turn into full blown problems."

Non-Verbal Communication can be classified as KINESICS LANGUAGE (Use of Body Language which includes facial expression, eye contact, gestures, appearances); PROXEMICS LANGUAGE (Use of Space Language, Surrounding and Environment); TIME LANGUAGE (Effective Time Management); SIGN LANGUAGE (Use of Visuals, Audio/ Sound) and HAPTICS LANGUAGE (Use of "Touch" Language)

Impact Of Non-Verbal Communication

According to Dr. Pradeep Moonot, "Many times we tend to convey our feelings by smiling, patting, shouting, frowning or even by using different tones, gestures and facial expression to give a deeper meaning to our sentences. People communicate by the way they walk, stand and sit. Positive Postures and Movements are frequent indicators of self-confidence, energy, status, attitude, affective mood, approval and warmth". Whereas; Dressing identifies sex, age, socio-economic class, religion, status, role, group membership, occasion, personality, mood and physical environment.

Accent, Intonation, Pitch, Speed of Delivery and Clarity are factors attributing to non-verbal communication. As the Proverb says, "It is not what we say that counts, but how we say it", reflects the significance of vocal intonation. Some words or phrases can have different meanings depending on how they are said. Difference in loudness, pitch, temper, rate, inflection, rhythm and enunciation all relate to the expression of various emotions.

The saying, "A Picture is worth a thousand words", well describes the meaning of facial expressions which may be intentional or unintentional. However, the most dominant and reliable features of the face are the Eyes and Smile - The Eyes provides a constant channel of communication. They can be shifty and evasive, convey hate, fear and guilt, or express confidence, love and support; whereas; Smiling is a Positive, Powerful cue that transmits happiness, friendliness, warmth, liking, affiliation and affection.

Finally, the importance of Non-Verbal Communication is rightly explained by Nancy Austin, a management consultant, "When people don't know whether to believe what they are hearing or what they are seeing, they try to follow the non-verbal language which often tells the truth. You can play fast and get loose with words, but it's much more difficult to lose with gestures."

Here are few TIPS for effective Non-Verbal Communication:-

1. Make yourself comfortable, relaxed and attentive.

2. Maintain frequent eye contact; avoid staring, glaring or looking away.

3. Control the Tone of your Voice.

4. Gestures should not reveal emotional frustrations.

5. Maintain a clear Audible voice.

6. Maintain a pleasant and genuine Smile.

Impact Of Non-Verbal Communication
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Rupal Jain, Lecturer, Atharva Institute of Management Studies (Mumbai), and I can be reached at jainrupal@sify.com

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